Digital Transformation Consulting

Queensland University of Technology partnered with Accenture to fundamentally reinvent their communication, engagement, support, and retention strategies for students throughout their higher education journey. The case study highlights how Accenture tailored solutions to address the university’s niche challenge of creating a more integrated and personalized student experience, leveraging digital communication channels and engagement platforms to strengthen connections with students at every stage of their academic lifecycle. This comprehensive approach aimed to enhance student satisfaction, increase retention rates, and foster a sense of community, ultimately positioning the university as a more attractive institution for prospective students.

The results achieved included a significant improvement in communication efficacy and student engagement metrics, leading to higher retention rates and more positive student experiences. Although specific quantitative data is not provided in the summary, the case study emphasizes a clear transformation in how the university interacts with its students, delivering a modernized, connected campus experience that supports ongoing student success and institutional reputation.