Digital Transformation Consulting
Accenture
Full Credential Description
Banyan Tree Group faced the challenge of enhancing its customer experience and increasing ancillary revenue at its Laguna Phuket resort. To address this, they piloted a digital scavenger hunt using NFTs. This innovative approach aimed to engage guests more deeply with the resort’s offerings and create a memorable, personalized experience. The implementation of NFTs as part of the scavenger hunt was tailored to incorporate cutting-edge digital engagement tools, encouraging participation and interaction throughout the guest stay. As a result, the resort successfully improved the overall traveler experience while simultaneously boosting ancillary revenue, demonstrating the effectiveness of integrating digital collectibles into their service offerings.