Banyantree
Lagunaphuket
Revenue
Digital
Experience
Innovative
Travelers
Tech
Digital Transformation Consulting
Accenture
Full Credential Description
The Banyan Tree Group faced the challenge of enhancing customer engagement and increasing ancillary revenue at its Laguna Phuket resort. To address this, they piloted a digital scavenger hunt utilizing NFTs, offering a novel and immersive experience tailored to modern travelers seeking unique and interactive activities. This innovative approach successfully improved the overall guest experience by adding a digital and experiential element to their stay. As a result, the resort saw a boost in ancillary revenue, demonstrating the effectiveness of incorporating NFT-based activities to create memorable, exclusive experiences that resonate with today’s tech-savvy travelers.