Digital Transformation Consulting

Uber faced significant challenges with its rapidly expanding ad sales business, including manual and disconnected processes that limited efficiency and scalability. The quick growth of Uber’s advertising division, which surpassed $1 billion in annual revenue within 2.5 years, was hindered by reliance on decentralized systems like spreadsheets and multiple third-party tools, leading to bottlenecks and slower intake of advertising demand. To address these issues, Uber partnered with Accenture to unify its ad sales processes globally by creating a comprehensive end-to-end process framework. They built a centralized digital platform on Salesforce Media Cloud, consolidating Uber’s ad sales operations and customer data into a single system, and integrated third-party tools to streamline workflows.

As part of this transformation, Uber onboarded its global sales teams onto the new platform and modernized over 100 processes in the cloud, coupled with the development of over 75 custom dashboards to enhance operational visibility. The solution also included targeted training programs to upskill staff and optimize adoption. These tailored efforts significantly increased operational efficiency, enabling Uber to accelerate their ad sales process, which now takes 50% less time to intake demand. The end-to-end process speed improved by nearly 70%, resulting in faster revenue realization and a more scalable, customer-centric ad platform. By managing ad sales through this unified platform, Uber has freed teams from manual bottlenecks, allowing them to focus more on strategic growth and campaign optimization, with plans to further integrate generative AI and automation to continue expanding and refining their advertising capabilities.