Digital Transformation Consulting
Accenture
Full Credential Description
Banyan Tree Group piloted a digital scavenger hunt at its Laguna Phuket resort to enhance the customer experience and increase ancillary revenue. This initiative was part of their effort to upgrade the traveler experience by incorporating innovative digital engagement tools. The tailored solution involved using NFTs within the scavenger hunt to create a unique and interactive activity for guests, encouraging participation and engagement throughout their stay. This approach not only improved overall guest satisfaction but also drove additional revenue streams by incentivizing spending on ancillary services and products. The specific implementation of NFTs as part of the experience provided a modern, memorable touchpoint that differentiated Banyan Tree Group from competitors, effectively blending digital innovation with luxury hospitality.