Digital Transformation Consulting

Prada Group faced the challenge of sluggish check-out times on their website, which risked turning away potential customers and undermining their luxury brand experience. Additionally, their previous monolithic commerce system required extensive customization and long deployment cycles—often taking over a year to introduce new capabilities—causing delays in innovation and limiting their ability to adapt quickly to market demands. The company sought a faster, more flexible platform that could deliver an exceptional, seamless shopping experience and enable rapid deployment of new features without disrupting ongoing operations.

The tailored solution involved implementing a composable commerce platform comprising modular, independently optimized software components. This approach allowed Prada to assemble best-in-class capabilities from various vendors like SAP, Microsoft, Adobe, Fluent Commerce, Akeneo, and Algolia, ensuring agility and future-proofing as new channels and disruptive technologies emerge. The new platform enhanced inventory visibility across stores and warehouses, facilitating over 50% growth in cross-channel purchasing, such as online orders with in-store pickup integrated seamlessly with payment options. This integration directly contributed to a 15% increase in online checkout completion rates.

The phased, incremental deployment enabled Prada to quickly realize benefits, with each component rollout—such as tools for fast product information updates—delivering immediate improvements. For instance, they reduced product info update times from days to hours, resulting in a 15% boost in online revenue midway through the project. Additional modules are in development to further personalize search results and product recommendations, leveraging enhanced data analytics to deepen customer insights and enable real-time, AI-powered interactions. Overall, Prada’s transformation has significantly accelerated time-to-market for new capabilities, improved customer experience, and driven measurable revenue growth while maintaining their luxurious brand standards.