Hospitality
Blockchain
Phuket
Revenue
Nfts
Engagement
Innovation
Luxury
Digital Transformation Consulting
Accenture
Full Credential Description
Banyan Tree Group piloted a digital scavenger hunt at its Laguna Phuket resort utilizing NFTs to enhance the customer experience and increase ancillary revenue. This tailored solution was designed to address the niche issue of engaging travelers in a memorable and innovative way that also drives additional revenue streams. By incorporating NFTs into a digital scavenger hunt, the resort created a unique, immersive activity that strengthened guest engagement and differentiated the resort's offerings in a competitive luxury hospitality market. The result was a notable boost in ancillary revenue, demonstrating the effectiveness of integrating blockchain-based digital experiences to elevate hospitality service value and guest satisfaction.