Digital Transformation Consulting

The client, Egg, faced the niche issue of making home EV charging installation more accessible, affordable, and straightforward in the UK. Traditionally, the process involved lengthy sign-ups, hidden costs, and long wait times, which discouraged potential EV owners from completing their switch due to concerns over reliable charging infrastructure.

To address these challenges, Egg developed a tailored solution that simplified the entire customer journey. They implemented a quick, online system that reduced the time from concept to installation from five days down to just five minutes. Their model includes easy installation of a home charge point, a transparent affordable monthly fee over three years, and a repair-or-replace warranty that ensures long-term reliability without additional costs. The service also integrates technical support and maintenance into the fee, providing customers with peace of mind.

Quantifiable results include successfully moving from concept to marketplace within nine months, launching a successful beta phase, and acquiring hundreds of new subscribers. Support from Liberty Global facilitated rapid funding and deployment, allowing Egg to expand its offerings beyond charge points to include installations for offices and property developments. Their approach and focus on eco-friendly solutions aim to remove barriers to EV adoption, supporting a broader shift towards sustainable lifestyles and energy solutions.