Strategy Consulting
Professional Services Firm
Full Credential Description
The AT&T-Discovery Inc. deal highlights significant challenges and transformations within the broadcasting and advertising landscape, particularly in Southern Europe, where traditional linear TV has long dominated. The pandemic accelerated shifts in consumer behavior, leading to a decline in linear TV viewership as audiences increasingly turned to on-demand and streaming services like Netflix and Disney+. This shift created a complex environment for advertisers, who found it increasingly difficult to track and measure audience engagement using traditional methods. The emergence of Internet Protocol TVs (IPTVs) and Over-the-Top (OTT) services further fragmented the audience, complicating the advertising landscape. In response to these challenges, the merger between AT&T and Discovery Inc. aimed to create a more robust and diversified media entity capable of competing in the evolving market. The integration of their resources was expected to enhance their ability to deliver targeted advertising across multiple platforms, thus addressing the confusion surrounding audience measurement and advertising effectiveness. The merger was also seen as a strategic move to leverage the growing de
Measurable Results
Professional advisory services and strategic guidance delivered